Increase sales by motivating behavior change in your consumer sales teams

With BravaTrak, you’ll increase sales conversion and cross-selling by at least 11% within 6 months. Or we work for free.

You’re a sales leader. You’re dissatisfied with the results your consumer sales teams are achieving. And you believe they can do better.

You’re right. They can. That’s because 75% of consumer sales representatives are underperforming relative to their potential. Before we explore why, here’s what clients have achieved after motivating behavior change in their consumer sales teams…

 

  • A life insurer increased sales conversion in a campaign by 43% within a month.

  • Bank of New Zealand doubled sales performance within 4 months, as a result of increasing sales leads per FTE by 123%

  • Virgin Australia increased sales conversion by 25%.

  • Telecom New Zealand increased sales of mobile phones by 150% in a month.

  • SKF NZ increased sales by 20%, and grew employee engagement to the second highest in Asia-Pacific.

  • World Vision Australia doubled fundraising revenue, and increased employee engagement to the World Best Practice benchmark.

 

Why 75% of consumer sales representatives are underperforming

Across your sales representatives, there’s a range of performance in sales conversion and cross-selling. Some sales representatives are low performers. Some are high performers. Most are in the middle.

 
 

Right now, you measure the average performance per sales representative. But there’s another measure you need to pay attention to – the upper quartile. The level at which 75% of sales representatives are performing worse, and 25% are performing better.

The upper quartile is an achievable level of performance for your sales teams, because a quarter of your sales representatives are already performing better than this. In our experience, sales representatives who aren’t achieving this level of performance are underperforming relative to their potential.

To shift average performance to this level, all you need to do is identify what the top 25% of sales representatives are doing differently. And motivate the rest to do the same (Sales Executive Council).

This approach forms the basis of our Sales Growth Roadmap. Clients have used it to increase sales conversion and cross-selling across their teams by at least 11% within 6 months. With many improving both by much more. Here’s how…

 

The Sales Growth Roadmap: an approach backed by science

With BravaTrak, your leadership team gets practical techniques to motivate behavior change. These are rooted in Nobel-prize-winning behavioral science.

 

Our Promise to Clients

When you work with us, we guarantee your consumer sales teams will increase sales conversion and cross-selling by at least 11% within 6 months, or you can either:

  • Stop working with us, and we’ll refund your investment in full, or;

  • Keep working with us, and we’ll provide whatever support is necessary for as long as it takes to achieve at least an 11% improvement, at no extra cost.

 

Who We’ve Worked With

Over more than 2 decades, we’ve worked with senior leaders in over 57 organisations, advising them on how to motivate behavior change to get better results.

 

Get your FREE 30-minute Sales Growth Consult to discover how to motivate behavior change in your consumer sales teams, so you increase sales conversion and cross-selling.