3x increase in sales for Telecom New Zealand

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Telecom New Zealand was the country’s largest telco, before being renamed Spark New Zealand.

“For one of our campaigns, sales increased by 1567% in 10 weeks.

“I’ve been delighted that the increases in sales are sustainable for us – it hasn’t been just a quick burst that subsided after the first impact. Our level of sales performance – and exceeding of sales targets – has been maintained.

“The training delivered a measurable and systematic approach for success in Customer Care. It is the key tool that has helped us change the Customer Care culture.

“The concepts are simple, there is a Roadmap to follow, and it drives a very positive change in culture.

“We’re now rolling out BravaTrak to the rest of the channels. All in all, this is one of the most successful roll-outs we’ve had.”

“My initial sales targets were scary, but the fear subsided half way through the first month of implementation, when we’d already achieved our target for the whole month. During the previous 6 months our sales had steadily fallen, but when managers applied the BravaTrak approach, there was a sudden increase in sales.

“Month 1 showed a 150% increase on the previous month, 200% the next month, and then 250% in month 3. In the first 3 months, the channel had sold more mobiles than in the previous 6 months. In the first 6 months after implementation, sales numbers had almost trebled.

“The Roadmap looks different from anything I’ve seen in the past, but it’s clearly delivered the results we want. Team Managers loved the training. It was hands-on, process-driven and easy to use. The results were absolutely immediate and everyone could see that it worked. Actually, they couldn’t believe how well it worked.

“Other workshops I have attended in the past have focused more on the “head stuff” whereas this was more hands on and easy to understand. The break between the sessions gives you time to put the ideas into practice.

“I believe if the principles are followed, sales increases are assured.”

“One month after starting to use BravaTrak, accessory sales were up by 100%. The following month they were up by 115%. A side benefit of using the Roadmap is the sales confidence it has given staff.”

“Using the Roadmap, my store increased accessory sales increased from 49% to 69%. A 41% increase.”

“Our add-on sales jumped from 30% to 75% and the atmosphere of the store is much improved. In fact we run 2 stores and the other day the courier mentioned he found the atmosphere and mood of the 2 stores poles apart.

“After starting with BravaTrak, I don’t snap at people anymore. I don’t want to and I don’t need to. I find this very rewarding personally as do the staff.”

“The feedback and results from the training have been fabulous and immediate. One of our internal teams often struggled to meet agreed service levels, which affected other teams. Within a few weeks, there was a measurable improvement in their performance and a lift in morale, which was a GREAT achievement! We highly recommend the training.”